Trends & developments in retail in 2025

1. Hyperpersonalisation based on data

Customers expect personalisation, both online and in-store. Thanks to AI and real-time data analysis, you can predict customer behaviour and respond to it instantly. Think personalised offers, dynamic pricing and smart product recommendations. The key? A robust data infrastructure that works quickly and securely.

2. Smarter shops with Electronic Shelf Labels (ESL)

Digital price tags are now more than just a gimmick. ESL systems enable real-time price updates and reduce errors. They are an important part of the store-floor automation drive and require a stable, secure network.

3. Hybrid cloud strategies

Whereas a few years ago the cloud-first approach seemed to be the norm, retailers are now making different choices. It is no longer about moving everything to the cloud, but about striking a balance. Which applications belong in the private cloud, what runs more efficiently in the public cloud, and which systems remain on-premises for security, latency, or compliance reasons? With technologies such as SD-WAN and cloud peering, retailers can connect branches, headquarters, and cloud environments securely and scalable.

4. Cybersecurity as a top priority

Retail is an attractive target for cybercriminals. DDoS attacks, ransomware and data breaches are the order of the day. IT managers are therefore increasingly investing in network security, segmentation and monitoring. Not only to mitigate risks, but also to guarantee continuity.

5. Sustainability and digitalisation go hand in hand

Consumers expect retailers to operate sustainably. Digitalisation helps to reduce waste, optimise logistics and monitor energy consumption. Think of smart sensors, automated stock systems and energy-efficient data centres. IT plays a key role in this. 

Eurofiber: your digital partner in retail

At Eurofiber we understand that your IT infrastructure is the foundation of your retail strategy. Whether you're working on omnichannel experiences, shop-floor automation or secure cloud connectivity: we provide the digital backbone. With our fibre network, SD-WAN solutions and secure cloud connectivity, we help retailers operate faster, smarter and more securely.