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PSV stadion

Client case: Worldclass data-driven football at PSV demands absolute network reliability

PSV is a lot more than a football club. It's a data-driven organization where performance on and off the pitch depends on reliable digital infrastructure: training data, analysis, stadium systems. Because you can only manage what you measure, says Roy Smits, IT manager at PSV. So PSV chose Dark Fiber from Eurofiber to connect and keep running the Philips Stadion, training complex De Herdgang, and the City Store. Directly, under its own control.

One network keeping the stadium, training complex, and city store running

Data-driven football at the highest level

PSV belongs at the very top of Dutch football. And digitalization there isn't stuck at the planning stage. Digital tools get used every day, by different teams, across different locations.

At De Herdgang, the training complex, football data engineers and specialists work with real-time training data daily. Players wear measurement equipment that tracks physical load, recovery, and performance. That data gets analyzed immediately in dashboards and feeds into training sessions, player assessments, and development programs, from the youth academy to the first team.

Video analysis plays a big role in that. Footage and performance data get combined to back up tactical decisions and develop players in a targeted way. That requires fast, reliable data availability, not hours later but at the moment coaches and staff actually need it.

Outside the training pitch, data matters just as much. In the Philips Stadion, office environments, internal systems, and audiovisual applications all run on the same infrastructure. Workstations, presentation screens, and TV systems depend on continuous connectivity, especially on match days.

The digital infrastructure also connects the PSV City Store in the city center directly to the club. Point-of-sale systems, card payments, and merchandise sales all lean on a stable connection to central systems. Invisible to supporters, but essential for the club's operations.

Connectivity that scales with growth

Where De Herdgang once housed a small team, it now has around 100 people. More staff meant more workstations, more systems, and a much larger data volume moving between locations.

That growth made clear a fixed, shared connection wasn't cutting it anymore. PSV needed control: deciding for itself how data is transported, what capacity is available, and how the network is configured for sport, office, and retail.

A dedicated fiber connection as the foundation

So PSV chose a redundant Dark Fiber ring from Eurofiber between the Philips Stadion and training complex De Herdgang, with the City Store connected via a direct Dark Fiber link.

With this independent infrastructure, PSV runs all its digital applications, from data analysis and scouting to retail, workstations, and guest Wi-Fi, without depending on standard services or shared networks.

Zakaria Khettabi 2024

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